We Get Hired To Answer Marketing Questions That Require Cultural Exploration
Over the years, we have had the opportunity to explore cultural reality for some of the World's top brands. We enjoy the challenge of finding the 'angle' that facilitates breakthroughs in brand strategy, new product development, and consumer engagement.
Over the years, we have had the opportunity to explore cultural reality for some of the World's top brands. We enjoy the challenge of finding the 'angle' that facilitates breakthroughs in brand strategy, new product development, and consumer engagement.
CLAIROL: THE NATURE OF COLOR
We explored the very nature of how women perceive color and then translated those beliefs into new product development and marketing/packaging design. The result was a new line of color and a touch-up kit that revolutionized the way women color their hair.
We explored the very nature of how women perceive color and then translated those beliefs into new product development and marketing/packaging design. The result was a new line of color and a touch-up kit that revolutionized the way women color their hair.
STOUFFER'S: WOMEN & FROZEN FOOD
We were tasked with understanding how women really feel about serving frozen food to their household. The embeds yielded a complex relationship filled with guilt and shame for older women...and a very different reality for younger, working women and mothers. The resulting analysis exposed the pop culture fantasy of the "Jetsons" juxtaposed with the reality of the evolving roles of the American woman.
We were tasked with understanding how women really feel about serving frozen food to their household. The embeds yielded a complex relationship filled with guilt and shame for older women...and a very different reality for younger, working women and mothers. The resulting analysis exposed the pop culture fantasy of the "Jetsons" juxtaposed with the reality of the evolving roles of the American woman.
VERIZON: WHAT IS THE MEANING OF TV?
Over several studies, including Verizon's sponsorship of the Cyber Census, we were able to illuminate the complicated relationship consumers have with the ever changing cable and data landscape that some call "television." The result was a series of multi-media presentation that facilitated brand decisions about FiOS and strategic alliances within the telecom marketplace. And, changes to the branded Verizon stores were made to engage and educate consumers as the definition of television changes.
Over several studies, including Verizon's sponsorship of the Cyber Census, we were able to illuminate the complicated relationship consumers have with the ever changing cable and data landscape that some call "television." The result was a series of multi-media presentation that facilitated brand decisions about FiOS and strategic alliances within the telecom marketplace. And, changes to the branded Verizon stores were made to engage and educate consumers as the definition of television changes.
BRUT: WHAT DOES FRAGRANCE MEAN TO MEN?
The Brut brand was in a slump and needed to redefine itself in a fragrance landscape crowded with new competitors. We spent time with men to explore the meaning of fragrance in their lives. The result was a new line of product and a marketing/communications plan that positioned Brut as part of the very definition of manhood.
The Brut brand was in a slump and needed to redefine itself in a fragrance landscape crowded with new competitors. We spent time with men to explore the meaning of fragrance in their lives. The result was a new line of product and a marketing/communications plan that positioned Brut as part of the very definition of manhood.
